There’s no question about it, entrepreneurs take nootropics. Find the best 20 entrepreneurs you know. Some of them are taking cognitive enhancing chemicals.
And that’s as it should be. Entrepreneurship is hard. It requires a balls to the wall style aggression toward doing the one thing folks have a massive aversion to: WORK. And as such, the amount of cognitive horsepower needed to get the outcome, whatever it might be day to day or minute to minute, is insane. Ludicrous. Plain crazy.
And there are a couple of things good entrepreneurs do really well, that nootropics can multiple for them, to really help them produce results.
How nootropics help entrepreneurs produce
There are 3 primary reasons entrepreneurs are taking nootropics, and equally, 3 primary benefits entrepreneurs get from taking nootropics. They are:
- Verbal fluency
- Mental energy
- Improvements in executive brain function and compartmentalization. Let me explain…
Nootropics improve verbal fluency for entrepreneurs – and it helps them sell
There’s no question about it, being able to be verbally fluent in a sales environment is everything. It is the difference between getting the contract and not. It is the difference between closing the deal and not. It’s the difference between getting your prospect to believe in you or not. It’s everything.
- Verbal fluency conveys confidence
- Verbal fluency conveys competence
- Verbal fluency makes your clients comfortable
- Verbal fluency leads customers to sales
If you are a master at explaining things to people, with little to no uhs and umms, with a straight shot to the details you need to talk about, with an excellent delivery? Forget it. You can sell anything. To anyone.
And good nootropic compounds/stacks can facilitate good, smooth, sentence formation and verbal recall that comes out well formulated and induces a comfortable, confident feeling in your possible customer.
They want to know you’re confident. They want to know you know what you’re doing, and they want to be comfortable. You being articulate and verbally fluent is one of the best ways to achieve this.
Some of the best nootropics for verbal fluency are:
- Uridine monophosphate (in the Cortex stack)
- CDP Choline (also in the Cortex stack)
- Alpha GPC
But there’s a ton more. Endless amounts, really.
Nootropics improve mental energy for entrepreneurs
Mental energy is the game. Period. There’s a famous saying about entrepreneurship that your business hours are from the moment you open your eyes to the moment you close your eyes. And to do this game effectively, you need mental energy. And a lot of it.
9AM-5PM with a few breaks. 6:30PM to 9:30. 10PM-1AM. It’s constant. The hours you put in are insane. You’re not merely performing a function to collect a paycheck. You are responsible for keeping the lights on, paying for marketing, paying all of the monthly obligations for web hosting, your merchant processing system, admin related crap, and all the other hundred things you have to pay.
Then, as if that wasn’t enough, you’ve got the IRS and the dept of revenue for your state taxing the hell out of every dollar you make (dollars from your own blood and sweat). But wait. Then you have to pay yourself. I’m sure you have rent right? A car payment? Insurance? Internet? Phone?
Oh. Shit. I forgot that you have to invest nearly ALL of your money back into your company for the first 1-3 years, and certainly some continually thereafter forever. On and on and on and on.
And you want to profit right? Save money? Build a business cash flow account? Yea. That’s how it REALLY is. And to do all of that, you need an insane work ethic, producing real impactful results, in many hours of the day. All day. Most days.
And the only way to successfully get ahead of all of that daunting shit, is to have a LOT of mental energy. You’re the marketer. You’re the technician. You’re the salesman/girl. You’re the accountant. You’re the admin. You’re the janitor. You. are. everything.
And nootropics really help deliver the mental energy for you to get on top of this cycle, and really make it happen.
Some great compounds for mental energy are:
- Aniracetam + Coffee
- Caffeine + theanine
- Uridine, CDP Choline, and a complex B vitamin
- The Cortex nootropic stack
Nootropics help entrepreneurs compartmentalize and execute executive function
Executive function explains the series of mental functionality you use to plan, analyze, project, plan, and do your complex thinking. It is one of the most important facets of brain function good entrepreneurs use to produce outcomes.
The frontal lobes of the brain control your executive function, and many nootropic compounds increase important chemicals (neurotransmitters) in those regions of the brain. This gives the entrepreneur the ability to:
- Take a 50K foot view at all of the things that need to be in order to make a business functional and fluid
- Then, understand each individual component
- Take that understanding, and hyper optimize each of those components
- Get granular with the details of all of these siloed (but connected) parts
- Put all of the compartmentalized data together, to facilitate general business outcomes (more revenue than expenses, fixing a particular problem in material/parts etc, or mastering particular marketing channels to drive sales).
And nootropics can facilitate all of this. People on the outside think we’re all some fringe crazies messing with foreign chemicals. But make no mistake, we’re effective outcome creators, identifying the necessity for improved brain function, to help us in the complex, multi-layered systems that underly our businesses.
More in the video below, where we really dig into why entrepreneurs take smart drugs/nootropics